Handelsmerk: Verskil tussen weergawes

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RAM (besprekings | bydraes)
RAM (besprekings | bydraes)
Lyn 10:
* Birkin, Michael (1994). "Assessing Brand Value," in ''Brand Power''. ISBN 0-8147-7965-4
* Gregory, James (2003). ''Best of Branding''. ISBN 0-07-140329-9
* Klein, Naomi (2000) ''[[No logo]]'', Canada: Random House, ISBN 0-676-97282-9
* Fan, Y. (2002) “The National Image of Global Brands”, Journal of Brand Management, 9:3, 180-192, available at http://bura.brunel.ac.uk/handle/2438/1289
* Kotler, Philip en Pfoertsch, Waldemar (2006). ''B2B Brand Management'', ISBN 3-540-25360-2.