Faith Popcorn: Verskil tussen weergawes

'''Faith Popcorn''' (gebore '''Faith Plotkin''')<ref>Keyes, Ralph.'' The Post-Truth Era: Dishonesty and Deception in Contemporary Life'', Macmillan 2004, bl. 87</ref> [[11 Februarie]] [[1947]] [[New York Stad]], is 'n [[futuris]], [[skrywer]] en stigter en uitvoerende hoof van die bemarkingskonsultantfirma BrainReserve. Sy het drie topverkoper-boeke geskryf:<ref name="Times2" /><ref>{{cite news |title=The Business Week Best Seller List |url=http://www.businessweek.com/1996/26/b348134.htm |access-date=10 Mei 2015 |publisher=Business Week |date=24 Junie 1996 |url-statuslanguage=deaden |archive-url=https://web.archive.org/web/2011062904020920150923195414/http://www.businessweek.com/1996/26/b348134.htm |archive-date=2923 JunieSeptember 20112015 |url-status=live|df= dmy-all}}</ref> ''The Popcorn Report'' (1991), ''Clicking'' (1996) en ''EVEolution'' (2000).

Gebore as Faith Plotkin<ref name="Biography">{{cite news|last1=Cawley|first1=Janet|title=Faith Popcorn: Trend-spotter|url=|accessdate=|publisher=Biography Magazine|date= Junie 1998}}</ref><ref>Keyes, Ralph. The Post-Truth Era: Dishonesty and Deception in Contemporary Life'', Macmillan 2004, bl. 87</ref>, het sy later wettiglik haar naam verander na "Faith Popcorn."<ref name="Biography" /> Sy is in New York gebore en het haar vroeë kinderjare deurgebring in [[Shanghai]], [[Volksrepubliek van China]], voordat sy na die [[Verenigde State]] teruggekeer het. Sy het die High School of Performing Arts in New York bygewoon<ref name="Times2">{{cite news |last1=Finn |first1=Robin |title=The Future's Paying Off Nicely for a Trend-Spotter |url=https://www.nytimes.com/2001/06/06/nyregion/public-lives-the-future-s-paying-off-nicely-for-a-trend-spotter.html |accessdateaccess-date=8 Mei 2015 |work=New York Times |date=6 Junie 2001 |language=en |archive-url=https://web.archive.org/web/20200328193915/https://www.nytimes.com/2001/06/06/nyregion/public-lives-the-future-s-paying-off-nicely-for-a-trend-spotter.html |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref>, gevolg deur die New York-universiteit.<ref name="Biography" /> Sy is in die NYU Law School aanvaar en besluit om eerder in die vroeë 1970's in die advertensiewese te gaan, wat volgens haar meer glansryke beskou word.<ref>{{cite news |last1=Popcorn |first1=Faith |title=How The Booze-Fueled Mad Men Era Fostered Co-Worker Camaraderie |url=http://observer.com/2015/05/how-the-booze-fueled-mad-men-era-fostered-co-worker-camaraderie/ |accessdateaccess-date=21 Mei 2015 |publisher=New York Observer |date=12 Mei 2015 |language=en |archive-url=https://web.archive.org/web/20200328194153/https://observer.com/2015/05/how-the-booze-fueled-mad-men-era-fostered-co-worker-camaraderie/ |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref>

Nadat sy agt jaar in die advertensiebedryf gewerk het,<ref name="Times2" /> stig sy in 1974 die bemarkingskonsultantfirma BrainReserve.<ref name="Observer">{{cite news |last1=Wallis |first1=David |title=Parents Will One Day Rely On Robot-Nannies, Says Futurist Faith Popcorn |url=http://observer.com/2015/01/famed-futurist-faith-popcorn-envisions-2025-and-travels-back-in-time/ |accessdateaccess-date=8 Mei 2015 |publisher=New York Observer |date=8 Januarie 2015 |language=en |archive-url=https://web.archive.org/web/20200328194530/https://observer.com/2015/01/famed-futurist-faith-popcorn-envisions-2025-and-travels-back-in-time/ |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref> Dit werk saam met maatskappye om toekomstige tendense te identifiseer wat hul besigheid sal beïnvloed.<ref name="LA">{{cite news|last1=Mehren|first1=Elizabeth|title=Life Style in the '90s According to Popcorn|publisher=Los Angeles Times|date=16 Januarie 1987}}</ref> Na verneem word, het Popcorn in 1981 [[Coca-Cola]] aangeraai om gebottelde water te verkoop<ref>{{cite news |last1=Cummer |first1=Corby |title=Food Networks: 'The Tastemakers' and 'The Third Plate' |url=https://www.nytimes.com/2014/06/22/books/review/the-tastemakers-and-the-third-plate.html |accessdateaccess-date=10 Mei 2015 |work=The New York Times |date=19 Junie 2014 |language=en |archive-url=https://web.archive.org/web/20200328194845/https://www.nytimes.com/2014/06/22/books/review/the-tastemakers-and-the-third-plate.html |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref> en aan [[Kodak]] voorgestel dat die firma in die laat tagtigerjare eerder op digitale fotos te fokus as gedrukte fotos.<ref name="City">{{cite news |last1=Firth |first1=Peter |title=I know what you'll like next summer: How trend forecasting keeps the biggest brands on top |url=http://www.cityam.com/1411499327/how-trend-forecasting-keeps-biggest-brands-top |accessdateaccess-date=10 Mei 2015 |publisher=City A.M. |date=23 September 2014 |language=en |archive-url=https://web.archive.org/web/20190601231138/http://www.cityam.com:80/1411499327/how-trend-forecasting-keeps-biggest-brands-top |archive-date=1 Junie 2019 |url-status=live|df=dmy-all}}</ref>

Sy het terme soos [[Kokonvorming (sosiale verskynsel)|kokonvorming]] ("''Cocooning''" - "die impuls om binne te bly as die buitekant te taai en eng" word, soos 'n huis in 'n nes ') en "''Cashing Out''" ("die impuls om 'n mens se lewe te verander na 'n stadiger' meer lonende tempo ", soms gemanifesteer deur mense wat korporatiewe werk verlaat).<ref name="Times1">{{cite news |last1=Slesin |first1=Suzanne |title=Cocooning With the Chief Trend Bender |url=https://www.nytimes.com/1991/10/03/garden/cocooning-with-the-chief-trend-bender.html |accessdateaccess-date=8 Mei 2015 |work=New York Times |date=3 Oktober 1991 |language=en |archive-url=https://web.archive.org/web/20200328195405/https://www.nytimes.com/1991/10/03/garden/cocooning-with-the-chief-trend-bender.html |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref> Haar onderneming het 'n "TalentBank"<ref name="Times1" /> van 10 000 kundiges geskep wat voorspellings gee oor tendense ten opsigte van baie onderwerpe.<ref name="FT">{{cite news|last1=Broughton|first1=Phillip Delves|title=Soothsayers for corporate hire|url=http://www.ft.com/intl/cms/s/0/cb33956c-616e-11e2-9545-00144feab49a.html?siteedition=uk#axzz3ZTamTuhJ|accessdate=8 Mei 2015|publisher=Financial Times|date=1 Januarie 2013}}</ref> Die onderneming ontleed ook koerante, tydskrifte en ander bronne en voer duisende verbruikersonderhoude om toekomstige neigings te bepaal.<ref name="Biography" /><ref name="FT" />

In 'n ''[[Los Angeles Times]]''-vermaak-artikel in 2008, volgens Popcorn se voorspellings oor 'n tydperk van vyf jaar, word sy krediet gegee vir die identifisering van neigings soos "kos-afrigters" en "transcouture".<ref>{{cite news | url=http://www.latimes.com/entertainment/la-et-popcorn-predicts01-2008oct01,0,3168900.story | title=Faith Popcorn's Predictions Five Years Later | year=2008 | work=Los Angeles Times | accessdate=2010-05-02}}</ref> In 2014 het sy aan ''The Hollywood Reporter'' voorspel dat films indompellings in gebeure rondom die kyker sou kon plaasvind, waar verbruikers hul eie [[avatar]]s as karakters kan kies.<ref name="Hollywood">{{cite news |last1=Kilday |first1=Gregg |title=Future of Film: 4 Experts Predict How Moviegoing Will Change in 10 Years |url=http://www.hollywoodreporter.com/news/future-film-4-experts-predict-729031 |accessdateaccess-date=13 Mei 2015 |publisher=Inquirer.net |date=2 September 2014 |language=en |archive-url=https://web.archive.org/web/20200328195925/https://www.hollywoodreporter.com/news/future-film-4-experts-predict-729031 |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref> Sy het ook aanhangerfilms voorspel, soortgelyk aan aanhangerfiksie. In 2015 het sy haar voorspelling van 1991 dat 'humanoïde robotte' metgeselle en werkers sou word, herhaal en opgedateer.<ref name="Observer" /> Op 'n IBM-geborgde konferensie het sy voorspel dat robotte 'n derde van die werkgeleenthede in die ontwikkelde wêreld sou vervang en dat regerings 'n "werkloosheidsbelasting" sou aanmoedig as aansporing om mense in diens te neem. Sy het virtuele werklikheid vakansies voorspel en gesê die gemiddelde volwassene sal terselfdertyd vir verskillende ondernemings kan werk.<ref name="Insider">{{cite news |last1=Feloni |first1=Richard |title=A futurist lays out a wild vision for the future of work — here's what your career could look like in 2025 |url=http://www.businessinsider.com/faith-popcorn-on-the-future-of-the-workplace-2015-3 |accessdateaccess-date=8 Mei 2015 |publisher=Business Insider |date=12 Maart 2015 |language=en |archive-url=https://web.archive.org/web/20200328200818/https://www.businessinsider.com/faith-popcorn-on-the-future-of-the-workplace-2015-3 |archive-date=28 Maart 2020 |url-status=live|df=dmy-all}}</ref>

Die sakeboekboekskrywer William A. Sherden is skepties oor haar idees oor kokonvorming. Hy verskaf statistieke wat die dubbelsyferpersentasiegroei toon in aktiwiteite buite die huis in die vyf jaar na haar voorspelling.<ref>{{cite book | last= Sherden| first = William A. | title = The Fortune Sellers: The Big Business of Buying and Selling Predictions | publisher = John Wiley & Sons | year= 1999 | location = New York | isbn = 0-471-35844-4 | page = 223}}</ref> Die Amerikaanse posdiens het VSA$ 566 000 aan Faith Popcorn betaal om 'n lewensvatbare toekoms vir die poskantoor voor te stel, 'n verbintenis wat deur die Republikeinse senator Tom Coburn van Oklahoma gekritiseer is in sy jaarlikse lys van 100 voorbeelde van "verkwistende" besteding.<ref>{{cite web | url= http://www.washingtontimes.com/news/2013/dec/17/coburn-wasted-feds-pay-collect-human-urine/?page=2#ixzz2nuD4AVHp | title= Gov't wasted $30 billion on 'pillownauts,' crystal goblets — buying human urine! | year=2013 |language=en |archive-url=https://web.archive.org/web/20140114235433/http://www.washingtontimes.com/news/2013/dec/17/coburn-wasted-feds-pay-collect-human-urine/?page=2 |archive-date=14 Januarie 2014 |url-status=live|df=dmy-all}}</ref>

Popcorn woon in [[Manhattan]] en Wainscott, Long Island.<ref name="Architectural">{{cite news |last1= Clarke |first1=Gerald |title=Cocooning on Long Island |url=http://www.architecturaldigest.com/decor/archive/bray_article_042003 |accessdateaccess-date=8 Mei 2015 |publisher=Architectural Digest |date= April 2003 |language=en |archive-url=https://web.archive.org/web/20150623104656/http://www.architecturaldigest.com/decor/archive/bray_article_042003 |archive-date=23 Junie 2015 |url-status=live|df=dmy-all}}</ref> Sy is alleenlopend en het twee aangenome kinders.<ref name="Observer" /><ref name="Architectural" />